Search engines now take into account user interaction such as recommendations, shares, and likes while ranking websites. This is the fundamental concept of Social Media Marketing (SMM) and Social Media Optimization (SMO). Owing to the increasing tendency of personalizing search results based on the user’s interests and geographical location, SMO enables companies to target appropriate customer segments more efficiently.
The more users interact with a brand by commenting, liking, or sharing its content, the better it builds an online reputation. This drives more traffic to websites, improves brand awareness, and converts visitors into potential customers ultimately establishing a strong business-consumer relationship.
That is why a social media marketing course in digital marketing is vital for professionals and businesses today. Such courses connect businesses to customers and enhance lead generation, conversion rates, and Return on Investment (ROI).
At Brand Spark Solution, we offer professional digital marketing training in Bhubaneswar with comprehensive SMM and SMO modules. We educate students in powerful social media strategies that enable businesses to enhance visibility, engagement, and ranking. You will also learn how to integrate social media campaigns with SEO activities to drive maximum business growth.
Social Media Marketing Course Content:-
- Introduction
- Promotion Types
- Importance of Landing Page
- Tools that you should use in Social Media Marketing
- Analyzing your Competitive Facebook ads
- Competitive analysis of LinkedIn Ads
- Twitter Ads Campaign for Business
- Generating Analysis Reports
